So, you’ve got a dog training, dog walking or pet sitter business and website. You even got one of those subscribe here thingys on it because you know you need to build a list of interested dog people somehow.
And crickets. Wrong kind of pets are attracted.
You’d envisioned the website going up and people seeing you are good with dogs, the things you do for dogs and a list of services you offer and WhaaLa! Tons of paying dog clients.
Instead crickets. Damn.
I’ve been reviewing dog training websites and lead magnets (freebie treats)…. ya know that thing you need to give away so people will sign up to your list of loyal pack fans for a while now.
And let me just tell you, it’s not you. You’re good at what you do with dogs.
It’s your copywriting (or whoever did it for you!) There are some copywriting mistakes I keep seeing again and again. I’m listing some of the most common ones here, so that you can have the right dog people become your loyal paying clients and create a life well played too.
12 Copywriting Mistakes That Are Killing Your Dog Training, Sitting or Walking Sales
#1 Not knowing the importance of headlines.
#2 Not giving value in headlines.
#3 Not understanding the target market (it’s not everyone with a dog)
#4 Writing way too much or too little.
#5 Composing long sentences and even longer paragraphs.
#6 Not using a personal or conversational tone.
#7 No bullet points describing the benefits.
#8 Confusing the features with benefits.
#9 Selling the process, instead of the results.
#10 Trying to convince your clients to change their deep-rooted beliefs.
#11 Not asking for the sale.
#12 The wrong CTAs (Call to Action)- The ones that tells them to take YOUR desired action, instead of moving closer to THEIR desired results.
Now, this is not an all inclusive list. That would take me awhile, but we can get to how you can get all of that information in a minute…
There are TONS of other copywriting mistakes that cost people huge amounts of money. The list is some of the majors and I want you to start thinking in this manner so that you can gain way more clients with the things you do put on your website and post to social media.
How a Great Headline Helps You Get Found – Social Media Marketing
Writing great headlines, even better headlines is important, but NOT AS IMPORTANT as making sure you are putting these headlines out ALL THE TIME on social media.
So you want to know how to be everywhere on social media and still have a life?
[clickfunnels_embed height=”755″ url=”https://jtclough.clickfunnels.com/pinify-viral-optin” scroll=”no”]
Yeah, sure, I know what you’re thinking – but YES, it’s possible! I’ve created a strategy that’s simple to help you get your blog posts, photos and quotes on all your social channels.
If no one knows who you are – they can’t buy your products or services.
So, you need a constant flow of things to put on social media right? But what to put on there? How many times have you sat down with good intentions of sharing your work and instead got confused and ended up scrolling through what every one else is posting?
Well, GOOD NEWS! What if you had a calendar that told you exactly what to post, and what day to post it? Yeah, that’s what I thought. Groovy huh.
All ya gotta do is click on the photo below and you’ll get a link to your very own done for you social media posting calendar! Follow it and you’re content will go viral!
Was this article helpful? Take it to the next level with this and Download This FREE Guide – 5 Resouces I Use In All My Dog Business Marketing.
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